Kaizen Marketing System is built on the foundation of 6 key,
virtually infallible marketing and business growth secrets:
#1 You Must Make Small Improvements In Multiple
Areas Of Your Business!
secret is all about incremental increases in multiple areas of your
business...specifically the 15 areas identified in the manual. To
double your profits in 180 days or less, each business building
strategy needs to increase revenue by a mere 6.6%.
this and youve increased your profits
every $100,000.00 profit, you add an additional $100,000.00
5 years this equates to $500,000.00 extra profit
if you sell your business for five times earnings, this adds another
$500,000.00 to the sale price!
an additional one million dollars in profits in your pocket!
all about incremental change. If you have a systemized method for
increasing each proven strategy by 6.6%...and continuously work
on improving them, 6.6% from each strategy doesnt seem like
a difficult task.
a very simple model, but the results you can obtain
with this can be extraordinary.
#2 You Must Calculate And Ethically Exploit
The Lifetime Value Of Your Average
Customer, Client, or Patient!
a nutshell the lifetime value is the average spend, multiplied by
the number of repurchases per year, multiplied by the number of
years they remain your client or customer.
say you own a restaurant and an average regular customer spends
$35 each time they visit you, of which $25 is real profit.
Lets say they return 12 times per year and stay with
you for 2 years... on average. This means your regular customer
is worth $25 x 12 x 2 = $600 in profit to your business.
can use this method in any business hairdressers,
real estate, chiropractic, car sales, computers, plumbers... it
applies for any business.
you know the lifetime value of your average customer, you know how
much you can afford to spend to acquire new customers!
another example: hairdressers. To get more new customers,
most salons place ads in magazines, print up glossy brochures and
offer weak discount specials like 10 or 20% off. Often the results
are poorer than poor.
there a better way? You bet.
A great example is Stefan Ackerie of Stefans Hair Salon fame.
He owned a chain of hair salons across Australia some years ago
- and became internationally famous for them.
Stefan was a smart cookie. He knew the average client spent $25
each visit, of which, $17 was real profit. Clients
returned 10 times a year for 4 years, on average. Total profit:
$17 x 10 x 4 = $680.
these figures do you think Stefan ran the same old tired promotions?
Not a chance in hell!
gave away FREE style cuts to anybody he could. You see, he also
knew 50% of people who received a free style cut became regular
customers. So for the initial investment of $8 in labor costs,
he was able to make a profit of $680 over the next four years!
And if he serviced these clients well, they in turn, told their
Stefan successful? Did he become a multi-millionaire?
He understood the importance of lifetime value.
in this System, you'll receive step-by-step methods to calculate
YOUR customer's lifetime value, and use it to your advantage.
#3 You Must Deliver The Right Message!
the yellow pages to a section, any section. It doesnt matter.
Take a close look at the advertisements and tell me what you see.
you see one big blur of "sameness".
extending the same sort of sales message, without offering anything
unique to set them apart. That's whats called a Unique Selling
Proposition (USP) - you've probably heard many experts mention it before.
you set out to attract new leads and customers to your business,
its imperative you have an answer to the following question:
should I choose your business/product or service over and above
what truly sets you apart? What do you offer prospects that your
competition does not? And please, dont say a better
product or service, or we care more. Everybody
me give you an example of a great offer. Alexi designed it
for sales consultants at a gym to say in presentations, or
to be used in a direct mail letter.
Jones, along with these wonderful facilities and eating plan, your
membership has other benefits as well. When you join, you receive,
as free gifts:
FREE iridology consultation to help isolate any toxins in your
body you may not be currently aware of;
FREE night at Pinnacle Health Retreat in The Blue Mountains when
you book for 3 or more nights;
discount voucher to receive a 51% discount on aromatherapy oils
from Living Energies;
$75 Naturopath consultation with a local physician yours
discount voucher to receive a 48% discount on vitamins and supplements
@ Joes Health Food;
Free subscription to the Daily Health newsletter to keep you abreast
of all the latest scientific innovations that can improve your
health and well being;
complementary personal training session with our professional
instructors. Youll have a tailored workout routine to help
you achieve your goal of losing 7kg by summertime.
finally, a written guarantee stating youll be entirely satisfied
with our service and facilities. If we fail to live up to our
promises you can receive a refund on the unused portion of your
membership. No fuss, no hassles.
Jones, all these additional benefits exceed a total value of $500.
But you receive them for free when you become a member!
you ever walked into a gym that offered anything remotely like this?
I doubt it!
secret to magnetically attracting new customers, clients or patients
to your business is to extend a sales message which is unique...
and an offer "they cant refuse".
amazing thing about this offer is that, all the extra bonuses were
donated, or purchased at wholesale from businesses that shared
the same customers who could benefit from the exposure!
#4 You Must Deliver The Right Message To
The Right Market!
you were going to open a new hamburger restaurant, what is the single
most important requirement for success?
people answer great tasting burgers, or fast service, or a secret
sauce, or a highly visible location. The best answer is always...
a hungry crowd!
attract more customers to your business, you need to target a
hungry crowd for your products or services.
use another food metaphor, the difference between lettuce and rubbish is...timing! You must target the right group of people, at the right
time also, at a time when theyre ready and able to buy.
It's amazing (and disappointing) that specialty businesses mass-mail
the market with thousands of direct mail pieces, or place
full-page advertisements in general circulation newspapers, when
their target market may only be a small segment of the population.
There was once a guy that advertised his delivery and carry-out
only pizza shop on a radio station that covered *ALL* of Sydney.
Yet, his target market was only about 5 miles around his restaurant!
spent $27,000.00 and couldnt understand why he didnt
get much of a response.
couldnt afford to run broad-based advertisements like this...
and neither can you.
just too darn expensive nowadays. To attract scores of new customers
you must target those ready and willing to buy... right now,
from you. The System will help you achieve that.
#5 You Must Deliver The Right Message To The
Right Market, Using The Right Advertising Medium!
if you have the most persuasive sales message... targeted at a market,
starving for your product or service... you will fail miserably
if youre not able to cost effectively communicate the message
TO the market.
medium you choose to communicate the message... whether it is direct
mail, the web, magazines, yellow pages, trade publications or joint
ventures... whatever it may be, is absolutely critical.
there is no "right" or "wrong" medium.
Its all about effectively accessing your target market at
a reasonable cost.
partly why the guy with the pizza shop failed. He was not using
an appropriate medium to communicate to his market. He wasted his
money, and so will you if you get this wrong. Be careful.
blending secrets #3, #4 and #5, to succeed you must:
Deliver a "killer" sales message
a market starving for your product or service
a medium which cost effectively communicates this message to
prosper you MUST have all three components.
#6: If An Ad Wont Work Once, It Wont Work
The Second Time, Third Time or Tenth Time Either!
theory behind those running an UNsuccessful ad is that people need
to see ads more than once before they'll respond.
that's a fatal mistake! It's very dangerous to get caught
see, if an ad loses the first time, it's not going to miraculously
bring in a surge of money the second or third time around. Big companies
buy into this foolishness hook, line and sinker, running ads over
and over and over, to build name recognition and image.
might be able to afford it with their deep pockets. But you can't
eat "recognition" and image. The bank won't
allow you to do deposit "branding".
you need RESPONSE, not recognition.
who gets response?
answer: mail-order advertisers. The companies who sell their products
and services right from their ads. Theyre called direct response
advertisers or direct marketers. You see, their advertisements
have to make money... otherwise they starve!
like you... if you keep running advertisements that dont attract
a steady flow of good, new customers, you'll pay a dear price!
solution is to run ads that automatically and hypnotically compel
people to pick up the phone or walk in your doors!
Ready to take action? Simply click the "Add to Cart" button below to claim your specially-discounted System today!
Earnings Disclaimer: Do not invest in this training if you think it
will automatically make you money just because you bought it. You have
to work to succeed in anything (especially business) and I'm neither
going to hide nor apologize for that. The results shown here and in
the related pages aren't typical and yours could and probably will
vary. In the end, you may not make any money at all. It's possible you
might even lose money. (Which is why do have such an ironclad
satisfaction guarantee on all our products.) Know that before you
going in, because if you're looking for the magic pill, I'm sorry but
it doesn't exist anywhere in life.